Sunday, October 13, 2013
Semi-Automatic Love: NSSF releases ‘Modern Sporting Rifle’ consumer report – They’re popular
It’s not just ARs, but AKs and countless other models of rifles patterned off military designs but made for the commercial market are guaranteed best-sellers. The National Shooting Sports Foundation, or NSSF, calls them “Modern Sporting Rifles,” an increasingly-popular moniker for these guns, or just MSRs. They have been tracking sales and ownership of MSRs since 2010 and news flash, they’re popular...The AR is king of the MSR market, with an 82 percent share, although anyone who owns at least four MSRs is likely to own at least one AK. Variety being the spice of life, after all.
The survey found that MSR owners tend to be more active shooters than people who don’t own these rifles, with a majority of owners being routine target shooters (92 percent) and half active hunters (50 percent) — contrary to the notion that these guns are not good for hunting — and 19 percent of those surveyed were competition shooters. In short, the “black rifle” crowd is one of the most active and engaged portion of shooters... the data is clear: keep making ARs and AKs, and if you’re not, you’re missing out on one of the most active segments of the firearms market.